Please join us in welcoming the latest addition to the growing Zoom.ai team, Traci Cheng.
Traci studied Media, Theory & Production at Western University and Public Relations at Humber College, where she proceeded to work in the fast-paced world of PR agencies. After working with the Tech team at Edelman, Traci knew she belonged in the innovative world of startups. She has since worked as a marketer at Toronto tech startups ScribbleLive and CareGuide. With the encouragement of her family and friends, Traci has co-founded two businesses, a SMB marketing consulting service and a nanny agency.
In her spare time, she enjoys gardening, cooking up recipes and learning languages. Traci challenges herself to try something new each week, whether it be bouldering, cross stitch embroidering or live drawing classes, she’s always up for an adventure.
Let’s get to know our latest addition!
What inspires you?
The supportive community I have built around myself. Watching my network thrive and achieve their goals empowers my own growth.
How do you approach change?
Take a deep breath, get informed, and adapt accordingly. Change is only scary if you are
resistant to it!
Is there a book that has impacted you greatly?
The Life Changing Magic of Not Giving a F*ck by Sarah Knight. I’ve always had an issue
with saying “No”. This surprising little book has helped with achieving better balance in
all aspects of my life. It’s a straightforward and fun read.
What is the best and worst decision you’ve ever made?
I bought a one-way ticket to Calgary after university to run away from the stress and
uncertainty of my future career path. I ended up living in beautiful Banff for a couple of
months and met countless backpackers from around the world. Being surrounded by
travellers with no particular destination, I learned to relax and appreciate living in the
present. It was the mental detox I never knew I needed.
What do you think is the most significant barrier to inclusivity in tech?
The lack of emphasis on intersectionality. In the past decade, tech has made positive strides in gender equality. However, often women empowerment remains exclusive and fails to also include women who belong to marginalized groups (POCs, LBGTQ, Neurodiverse, etc.).
Leaders needs to step back to better understand intersectionality and then take an extra step forward to achieve equilibrium by promoting the same opportunities and visibility for these women.
What will be the biggest challenge for the generation of women behind you?
Despite the growing number of women in tech, AI is learning human systematic biases
(i.e. associating women with kitchens) and continues to perpetuate these biases.
Women are already working hard to gain equal treatment and respect from fellow humans, and now we’ll have to work on getting machines on the same page too.
Welcome to the team, Traci!